Search Engine Optimisation

Search engine optimisation helps websites rank higher and maintain their ranking. At Search Engine Analysis we work to improve rankings for the long term, we don't use short cuts which can get your site penalized by the search engines. Our search engine consultants are trained to employ optimisation standards that increase your search engine ranking. We look at both on-page and off-page factors to determine what will be necessary for your site to rank higher.

Many companies underestimate the power of search engines and fail to understand the ranking process so they end up ignoring the crucial ingredient of search engine optimisation. It is vital for every business, small, medium and large, to take into account as to where their site ranks in the major search engines such as Google, MSN and Yahoo, you can no longer just “build it and they will come”.

What is PageRank?

PageRank also known as PR has been of the utmost concern for many SEO practitioners and site owners who want to rank high in the google search engine. PageRank is a part of the Google Algorithm for determining the ranking importance of web pages based on a scale of 1 to 10. Google is always changing to improve the algorithm in an effort to make the google search engine return more relevant results. A pages PR is not the only factor determining what results are to be returned for a particular search query, it is only one of the factors that is taken into consideration.

How can you get PageRank?

Page rank is the voting of pages by other pages. To put it simply when page A links to page B it is considered a vote for page B, therefore the more links you have pointing to your page the more votes for that page. PR is distributed when you link to other pages internally or externally.

A solid link building program along with good content can help you build pr. By increasing your inbound links from sites that you share relevance with, your site is viewed as an authoritative source in your industry.