Search Engine Marketing

What's the difference between Organic and Paid listings?

Organic Results - Also known as natural results, organic results are what made Google famous. Organic results are the ''best' pages found for the words the searcher entered. When people refer to search engine optimisation (SEO) , they are talking about how you get your site's pages to be shown in organic search results. Organic search is what most people think of when they talk about web search, and searchers click organic results 68 percent of the time. Searchers trust organic results, and therefore organic search must be part of your search marketing program. It can take time to succeed at organic search, but your time and investment will pay off in the long run.

Paid Results - This term refers to a variety of revenue-generating activities by search sites, encompassing both paid inclusion and paid placement. Paid inclusion guarantees that a sites pages have been catalogued by the search site, so that they can be returned when they closely match an organic search. Paid placement allows a web site to pay to have its page shown in response to a particular search word entered, regardless of how closely the page matches what the searcher entered. The search programs are the quick fix to attracting searches to your web site, and search marketers are responding. The paid search market hit $2.9 billion in 2004 and is expected to nearly double to
$5.5 billion by 2009.

Lets face facts:

STOP!

You have probably already spent most of your yearly marketing budget on your website, either with your own in-house development i.T. team or a website design agency. It's probably blown a big hole in your budget, your website looks fantastic and you have the best back end database known to mankind.

THINK!

Now your website is online, you have your products for sale to the world public and you have your business cards at the ready.

LISTEN!

If your website does not have any search activity, the consumer may struggle to find you. If you are difficult to find, your competitor may nab that consumer. Search Engine Marketing is effective at closing the sales loop.

''Search Engine Analysis can make the difference'

Fact: 93% of new website visitors arrive via a Search Engine.

Fact: 73% of Search Engine users will not go beyond the second page.

Search Engine Analysis can implement the following:

Keyword analysis
Competitor analysis
On-page optimisation
Off-page optimisation
Deep site optimisation
Valuable link building
Solutions for non-search engine compatible sites
Solutions for eCommerce sites
Brand protective approach
Fast, manual search engine submission
Optimisation for a re-brand
Position reporting - Tracking