Pay Per Click

Return On Investment

Search Engine Analysis understand the importance of the investment clients make in advertising and marketing, and believe there should be accountability, measurability and performance monitoring of all and any marketing activity.

Search Engine Analysis therefore utilises a series of techniques and methods which can help measure a campaigns success. We will of course discuss Key Performance Indicators before commencement of any media campaign.

An additional value added feature of Search Engine Analysis Pay Per Click Management Services is anti click fraud monitoring. Search Engine Analysis will regularly analyse the click through rate (CTR) for your campaign and any suspicious growth in clicks will be thoroughly investigated and if necessary reported to the Pay Per Click Service Provider (Google, Yahoo!).

How It Works

Here, you the advertiser, bid for keywords on a cost per click basis and higher bids (compared to your competitors) result in higher listings.

Pay Per Click listings are featured in a prominent first page position on the search engines but can appear at the top, bottom or side of a search engines results webpage. The positioning can vary depending on the search engine and your bid position.

Google Adwords are ranked slightly differently from Yahoo! results in that advertising websites are graded a number which is based on their maximum bid price X Click Through Rate (CTR). Therfore, we can increase your position in the rankings by increasing your maximum bid price and/or by ensuring your displayed advert attracts a sufficient number of click throughs.

The actual process of getting one's website listed involves Search Engine Analysis generating an initial list of search terms. Keywords are identfiable words, and more often than not phrases that accurately describe your business. This is where Search Engine Analysis's real stregnth lies. We identify the potential areas which are comparatively unexploited and work on those keywords to maximise ROI.