Analytics

Why Do I Need Analytics?

Google Analytics shows you how people found your site, how they explored it and how you can enhance their visitor experience. Improve your website return on investment, increase conversions and make more money on the web.

With over 80 reports, your Google Analytics account will track visitors through your site and will keep track of the performance of your marketing campaigns, whether they are AdWords campaigns, email campaigns or any other advertising programme. With this information, you will know which keywords are really working, which ad text is the most effective and where your visitors are dropping off during the conversion process. Do not be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package. Search Engine Analysis will implement the special tracking code for free for all of our clients as we think this should be standard within any optimisation process.